Appi Holidays – Mobile Marketing that Travel Companies really need
With the arrival of the internet, the way consumers make decisions has gradually changed, due to a vast range of information now instantly available at their fingertips. Consumers spend more time researching products before spending their hard-earned money, and these days are much more astute.
Traditional travel websites haven’t changed that much in the past few years, outdated systems still present holidays to customers via the the old-fashioned departure date, destination selection path, etc. and sell on price alone. Most travel websites don’t allow consumers to simply browse holidays, it’s all about selling the product and not much thought is given to the overall consumer experience. Most consumers are primarily on a fact-finding mission, they know they want to go on holiday but probably don’t even know where they want to go yet. There are websites selling holidays, review websites such as Trip Advisor, travel forums, informative travel blogs and travel guides, etc., but this then becomes information overload, and armed with all this research, it is a really time consuming task to then go back to the holiday booking websites and find the right holiday accommodation. Tour Operators are trying to make their websites more user friendly by adding wish lists, etc., but consumers really want to keep all of their prospective holidays in one place, from a range of different Tour Operators.
And now technology has moved on again with the arrival of smartphones opening up a whole new travel marketing channel. The internet is saturated with websites selling travel, it is becoming increasingly difficult to compete for search engine rankings and pay-per-click marketing is a costly exercise. There has been a steady stream of Tour Operators failing in the past couple of years and those still in business are struggling in a fiercely competitive market. Many Tour Operators are in a stalemate position where they know they need to invest in new travel technology to move forward and grow their business but there isn’t the budget available in these difficult economic times. If you are a Tour Operator looking into iPhone App development, we may have a much more cost effective solution for you.
Mobile Marketing Opportunity for Tour Operators
Appi Holidays is a brand new travel mobile marketing channel, due to launch in July 2011, and offers the perfect opportunity for Tour Operators to reach a whole new market with minimal financial outlay. Appi Holidays isn’t just another mobile version of a traditional travel website though, it has been designed with the consumer in mind. If you think of the success of websites such as Amazon, they market to potential customers in a very unique way. Customers can browse books and other products from a selection of different suppliers, create wish lists, share with friends, and basically research products not necessarily to buy immediately, it is a whole new way of window shopping. Customers like to be able to do this, the time they have invested in doing research on the site is not wasted, they can come back when they are ready to buy and make their final decision. Consumer needs are changing, and Appi Holidays has taken this on board, Appi Holidays has been designed to improve the overall customer experience and provides Tour Operators with more relevant leads.
Appi Holidays Features
You can find out more on the Appi Holidays website but these are the features in brief: -
- Appi Holidays is a Travel App for the iPhone/iPod Touch
- Featuring holidays departing from/and in the UK
- Featuring all kinds of holidays, e.g. Sun & Beach, Tours, Ski, Adventure, Citybreaks, etc.
- Employing a “lifestyle needs” led search, e.g. kids club, water sports, wi-fi, peaceful, disabled facilities, golf, etc.
- Travel Directory featuring Tour Operator and other Travel Companies such as car hire providers, etc.
- Browse by Destination for those who know where they want to go
- Ability to share holidays with friends via Facebook, Twitter, Email, etc.
- Build multiple wish lists of interesting holidays
- Request a callback from Tour Operators about interesting holidays
- Coming soon – holidays bookings direct from mobile phones (subject to connection)
Mobile Marketing for Tour Operators
Free iPhone Travel App from Appi Holidays – coming soon
For more information about getting your holidays featured in Appi Holidays, please contact Travel Affinity on 01733 391678