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Appi Holidays Mobile launch attracts over 25 Operators

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Appi Holidays Mobile App was launched at the beginning of September, boasting some impressive Tour Operator names and covering different holiday types and destinations.

“It was good to have some serious support from the industry for what is a totally innovative solution and brand new Sales channel”, explains Managing Director, Alan Kersley.  “Companies such as Cosmos Holidays, Olympic Holidays and Virgin provide us with a solid offer of traditional package holidays.  Adding smaller specialist Operators such as Anatolian Sky, Sunvil, Red Sea Holidays, Serenity, Jewel in the Crown and Wings Abroad, further added to our depth of product.”

“With half a dozen Cruiselines featured, and a couple of additional Ski specialists, we are well on our way to covering all the different holiday types that the App was designed to cover”, adds Kersley.   “What we are now looking for are specialists in Tours, Activity and Special Interest holidays.”

Appi Holidays’ innovative search technology provides a Content, or Lifestyle-led Search experience.  It uses the holiday types and relating lifestyle holiday features to narrow down the selection of product to a shortlist for the User.   Chosen holidays can then be viewed in full detail – as per the brochure descriptions and images – then added to a “wishlist”, “shared” with a friend on Facebook, Twitter or Email, or the supplier can be contacted directly for a quote and booking.

The App is driven by Travel Affinity’s own Content Management  and Distribution Platform and a full, bookable ‘desktop’ site will be launched very shortly, featuring the same Search technology.


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