Travel Affinity

Sales, Promotion and Business growth for Travel Companies

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Mobile Apps for Travel & Tourism

2007 saw the arrival of Apple’s iPhone, which has evolved to become one of the most desired and feature-rich handheld devices on the market today.  As consumers become increasingly reliant on Smartphone technology, a host of apps have become available to satisfy every need.  A new study from ABI Research reveals that the worldwide app industry is set to achieve 44 billion cumulative downloads by 2016.

WTM’s Global Trends Report suggests smartphones will replace Google as the most important tool for the travel industry. The report, in association with Euromonitor international, forecasts smartphone penetration to reach 92% in Europe by 2014, with mobile web browsing overtaking PC internet access in the same year. Already, some Hotel and Flight websites are seeing over 100,000 bookings per year from Smartphones and this is only set to increase.

Why will people book holidays via their iPhone?

iPhone users are very much on a journey of discovery, excited about the amount of features this tiny handheld device gives them, and enthusing about the latest Apps available on the App Store.  An iPhone will travel with the person, to social gatherings, to the workplace, to business meetings, etc., and many iPhone users share useful apps with their friends, family and colleagues.

Quotes from iPhone users:
“I love that I can tap the phone number on a website to make a call and not have to enter it in full…”
“I like the fact that I can get straight on the net without waiting for my laptop to load up…”
“I like that I always have it to hand and can show new apps and photos to my friends when we’re having a drink after work…”

Today’s consumers are often time-poor with little opportunity to sit down at a PC or laptop to research a holiday.  The moments of relative peace tend to be found during a long train journey, or elsewhere away from the home or workplace, where there are no distractions.  Tour Operators not marketing via a Travel App are missing a vital opportunity to present their product to an attentive audience.  The iPhone is constantly evolving and consumer expectations are higher than ever, as soon as good Holiday Research Apps are available, consumers will be using them.

Mobile App Development for Tour Operators

Marketing via mobile apps for the Smartphone is a new area for many tour operators and travel companies, and it is not always an investment smaller companies can afford to make.

In August 2011, Travel Affinity plan to launch APPI HOLIDAYS, a free iPhone Travel App for consumers.  Appi Holidays will feature a range of holidays, e.g. Sun & Beach, City breaks, Cruise, Ski, Tours, Adventure Holidays, Camping, Special Interest, etc. from different specialist Tour Operators.

Features for the Consumer

  • Search by Holiday type, Lifestyle, Facilities, etc.
  • Browse by Holiday Destination
  • Travel Company Directory
  • Create Wish Lists and Save Holiday Details
  • Request a Call from a Supplier with one Tap
  • Call the Supplier with one Tap
  • Share Holiday Details with friends via Email, Facebook, Twitter, etc.

Benefits for Tour Operators & Travel Companies

  • Reach a wider audience with minimal investment
  • Receive highly targeted leads
  • Upsell opportunities for car hire, insurance, etc.
  • Low initial outlay

Costs to the Tour Operator

APPI HOLIDAYS is the best value opportunity available to reach this exciting new marketplace.  And if you sign-up prior to our “early bird” deadline of August 31st 2011, here’s the deal: -

  • NO SET-UP FEE* – a saving of between £500-£1000
  • £100 PER MONTH FOR A FULL SET OF PRODUCT & COMPANY LISTINGS**
  • ONLY £5 PER DIRECT CUSTOMER ENQUIRY (Phone/Callback)
  • ONLY £0.50 PER DEEP-LINK CLICK-THROUGH TO YOUR SITE (can be capped)

*  subject to a maximum of 200 holiday listings
** minimum 12 month contract

Prices after our “Early bird” offer will be higher, so don’t delay if you want to take advantage of new opportunities to grow your business and increase your exposure.

Contact us to discuss featuring your company on Appi Holidays or visit the Appi Holidays website to find out more.

Looking for your own Mobile App or Mobile Website?

Why not talk to us about over-branding our Appi Holidays iPhone App or we can guide you in developing a bespoke Mobile App or Mobile version of your website.

Contact us for more information.